Aiming to build on previous research regarding latent public support for libraries and to offer libraries a hand in a time when they're both ever more used and stressed, the Bill & Melinda Gates Foundation has granted $5 million to OCLC to develop a public information campaign aimed to increase library support. Beginning in June, OCLC will pilot the campaign for six months in select areas of Georgia and Iowa, as well as in another six to 12 communities, gauging levels of library support both before and after the effort. The materials tested-e.g., advertising, direct marketing, and grassroots initiatives-will be made available next year to the library community at large.
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