Aaron Tay's prior experience as an auditor makes him "a believer in collecting and using empirical data to make decisions." He now applies that mind-set to social rnnetworking and the website to find ways to improve the library. rnBy using web tools to monitor social media sites for mentions about his library, for example, he has converted unhappy users "into strong supporters rnof the library due to our fast reaction and service recovery response."
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