The User Experience Looking at Logos

摘要

With the monthly report due, a budget to balance, or a program to book, thinking about your library's logo might not be high on your to-do list. After all, logos can seem like pieces of visual fluff that marketing folks just tack on to an organization. It's unfortunate that logos often get this sort of treatment, because we should take them more seriously. Not only does your logo identify your library, it also expresses your library's values-it elicits a feeling in those who see it. Your library's logo is a form of communication, and it will communicate different things depending on how it is designed. Below is an example of how different forms of the word library say different things.