Professional media

摘要

In today's classrooms corporate advertisement is abundant; in today's libraries marketing campaigns are conducted to attract new customers. How is it that these markers of neoliberalism are present in our educational institutions, asks Buschman (Dean of UniversityrnLibraries, SetonrnHall Univ.;rnDismantling thernPublic Sphere), and should this even be a cause for concern? He addresses these questions by offering a theoretical critique of neoliberalism's growing role in America's schools and libraries. By thoroughly examining the ideas of various strains of democratic theory the author makes the case that the inclusion of marketing and advertising in our educational institutions is counterproductive to the central purposes of those institutionsrnand to democracy.