Random's First Look Book Club Up and Running

摘要

In an internal Random House memo, Jen Childs, director of library marketing, reported that the department's latest initiative, First Look Book Club, took off to a roaring start in February, with 2,500 subscribers opting in. The club, a new book discovery tool, is an offshoot of Suzanne Beecher's Dear Reader, which began offering five-minute chapter snippets in 2000. While many libraries subscribe to Dear Reader for a fee (it is free to library patrons), the First Look Book Club is free to all and goes direct to librarians, patrons, and "book lovers everywhere," said Childs, with one Random House title featured each week.