Leading Adults to YA FICTION

摘要

Blockbuster hits like Twilight, The Hunger Games, and The Fault in Our Stars put young adult (YA) fiction in front of adult readers. In fact, according to a 2012 Bowker study, "Understanding the Children's Book Consumer in the Digital Age," the majority of YA buyers, at 55 percent, are adult—and of those, 78 percent are buying for themselves. However, that doesn't mean adults are clued in to all the titles out there that have true crossover appeal, whether they are avid fans of the category or haven't yet dipped their toes into the YA waters. That's where librarians can help.