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Data clustering and fuzzy neural network for sales forecasting: A case study in printed circuit board industry

机译:数据聚类和模糊神经网络进行销售预测:以印刷电路板行业为例

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摘要

In order to obtain a better control of market trend and profit for the company, timely identification of sales is very important for businesses. Upward and downward trends in sales signify new market trends and understanding of sales trends is important for marketing as well as for customer retention. This research develops a hybrid model by integrating K-mean cluster and fuzzy neural network (KFNN) to forecast the future sales of a printed circuit board factory. Based on the K-mean clustering technique, the historical data can be classified into different clusters. The accuracy of the forecasted model can be further improved by referring the new data to be forecasted from a more focused region, i.e., a smaller region after clustering. Numerical data of various affecting factors and actual demand of the past 5 years of the printed circuit board (PCB) factory are collected and input into the hybrid model for future monthly sales forecasted. The experimental results derived from the proposed model show the effectiveness of the hybrid model when compared with other approaches.
机译:为了更好地控制公司的市场趋势和利润,及时确定销售对企业非常重要。销售的上升和下降趋势表示新的市场趋势,对销售趋势的了解对于营销以及客户保留都很重要。这项研究通过结合K-均值聚类和模糊神经网络(KFNN)来开发混合模型,以预测印刷电路板工厂的未来销售额。基于K均值聚类技术,历史数据可以分为不同的聚类。通过从更集中的区域(即聚类后的较小区域)引用要预测的新数据,可以进一步提高预测模型的准确性。收集过去5年中印刷电路板(PCB)工厂的各种影响因素和实际需求的数值数据,并将其输入到混合模型中,以预测未来的月度销售量。从提出的模型得出的实验结果表明,与其他方法相比,混合模型是有效的。

著录项

  • 来源
    《Knowledge-Based Systems》 |2009年第5期|344-355|共12页
  • 作者单位

    Department of Information Management, Yuan Ze University, Taoyuan 320, Taiwan. ROC Department of Digital Technology, Kainan University, Taiwan, ROC;

    Department of Digital Technology, Kainan University, Taiwan, ROC Department of Information Management, Kainan University. Taiwan, ROC;

    Department of Information Management, Yuan Ze University, Taoyuan 320, Taiwan. ROC;

  • 收录信息
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    data clustering; fuzzy neural network; sales forecasted; printed circuit boards;

    机译:数据聚类;模糊神经网络销售预测;印刷电路板;

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