Analysis of financial business model towards big data and its applications

摘要

Finance service based on big data faces many issues, such as fraud, credit. In this paper, we study the development of financial business model under the big data. We first analyze the impact mechanism of big data finance on customer information protection of commercial banks. Customer information has the characteristics of large amount of information, high value of data and strong destructive data leakage. Then, we propose two solutions towards issues of finance service including face anti-spoofing algorithm and financial risk evaluation. Experiments show the effectiveness of our proposed method in improving the reliability and security of modern big data finance. (c) 2019 Published by Elsevier Inc.