机译:折扣演示文稿会影响中国出境游客的礼品购物意图和态度吗?
School of Advertising Marketing and Public Relations QUT Business School Queensland University of Technology;
School of Advertising Marketing and Public Relations QUT Business School Queensland University of Technology;
Department of Marketing Macquarie Business School Macquarie University New South Wales;
discount presentation; cultural acknowledgment; purchase intention; destination attitude; Chinese outbound tourists;