Hybrid e-Book Business Strategy-Evaluation Model Using Fuzzy Multiple Criteria Analysis

摘要

Evaluation of the e-book business strategy model is a critical problem and it plays a significant role in the success of e-book firm development. On the other hand, selecting the most appropriate e-book business strategy model among a pool of alternatives is a multiple criteria decision-making (MCDM) problem. Therefore, this study proposed a hybrid evaluation model based on the decision-making trial and evaluation laboratory (DEMATEL), fuzzy analytic network process (FANP), and the complex proportional assessment (COPRAS) method to help managers with the evaluation of proper business strategy model in a fuzzy environment, where the fuzziness and uncertainties are handled with linguistic terms parameterized by triangular fuzzy numbers (TFNs). The final results show the capability and effectiveness of the hybrid model.