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Networks, citizenship behaviours and destination effectiveness: a comparative study of two Chinese rural tourism destinations

机译:网络,公民行为和目的地有效性:两个中国乡村旅游目的地的比较研究

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摘要

While community-based rural tourism has experienced rapid growth in China in recent years, little is known about the social mechanisms underlying the behaviours of tourism operators regarding common destination interests. Comparing two Chinese rural tourism cases, this study investigates four types of networks among local tourism operators and explores how the network structures in destinations are related to the community citizenship behaviours of tourism operators and other tourism-involved residents. The study also examines the effects of community citizenship behaviours on destination effectiveness in rural tourism development and management. The findings highlight the possibility that network structures among tourism operators could critically influence their community citizenship behaviours, which contribute to destination effectiveness. This study contributes both empirically and methodologically to the field of social network analysis in tourism, within the specific context of rural communities in China.
机译:近年来,尽管以社区为基础的乡村旅游在中国经历了快速的增长,但对于基于共同目的地利益的旅游经营者行为的社会机制知之甚少。通过比较两个中国乡村旅游案例,本研究调查了当地旅游运营商之间的四种类型的网络,并探讨了目的地网络结构如何与旅游运营商和其他旅游相关居民的社区公民行为相关。该研究还考察了乡村公民行为对乡村旅游开发和管理中目的地有效性的影响。调查结果突显出旅游经营者之间的网络结构可能会严重影响其社区公民行为,从而提高目的地效率。在中国农村社区的特定背景下,本研究在经验和方法上都为旅游业社会网络分析领域做出了贡献。

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