首页> 外文期刊>Journal of retailing and consumer services >The influence of perceived food quality, price fairness, perceived value and satisfaction on customers' revisit and word-of-mouth intentions towards organic food restaurants
【24h】

The influence of perceived food quality, price fairness, perceived value and satisfaction on customers' revisit and word-of-mouth intentions towards organic food restaurants

机译:感知到的食品质量,价格公平性,感知到的价值和满意度对顾客对有机食品餐馆的回访和口碑的影响

获取原文
获取原文并翻译 | 示例
       

摘要

The emerging trend of organic food consumption is manifested by the opening of organic food restaurants in the hospitality sector. In this respect, drawing on cue utilization theory, stimulus-organism-response (S-O-R) theory, equity theory and the principle of dual entitlement, the aim of the current study is to investigate the role of perceived food quality (PFQ), price fairness (PF), perceived value (PV) and customer satisfaction (CS) on customers' revisit and word-of-mouth (WOM) intentions towards organic food restaurants. For this purpose, the empirical data were collected by means of a written survey instrument from customers who had previously visited an organic food restaurant. The hypotheses were analyzed with maximum-likelihood estimation. The findings revealed that PFQ positively influences PF and PV. The significant positive relationships were also confirmed between PF, PV, and CS. The findings were also supported that consumers' behavioral intentions are influenced by CS. Furthermore, CS acts as a partial mediator among PFQ, PF, PV and behavioral intentions. Some significant theoretical and managerial insights are also presented.
机译:有机食品消费的新兴趋势体现在酒店业中开设有机食品餐厅。在这方面,利用提示利用理论,刺激-有机体-响应(SOR)理论,公平理论和双重权利原则,本研究的目的是调查感知食品质量(PFQ),价格公平性的作用。 (PF),感知价值(PV)和客户满意度(CS)对顾客对有机食品餐厅的重新访问和口碑(WOM)意图。为此,通过书面调查工具从以前曾去过有机食品餐厅的顾客那里收集经验数据。通过最大似然估计分析假设。研究结果表明,PFQ对PF和PV有积极影响。 PF,PV和CS之间也证实了显着的正相关。研究结果还支持了消费者的行为意图受CS影响。此外,CS还充当PFQ,PF,PV和行为意图之间的部分中介。还介绍了一些重要的理论和管理见解。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号