首页> 外文期刊>Journal of retailing and consumer services >Influences of 'appscape' on mobile app adoption and m-loyalty
【24h】

Influences of 'appscape' on mobile app adoption and m-loyalty

机译:“ appscape”对移动应用采用率和移动忠诚度的影响

获取原文
获取原文并翻译 | 示例
       

摘要

Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces - 'appscapes' on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed.
机译:视觉美学在产品设计,服务环境和网站中的影响已得到很好的探索,但是移动界面使用的增加以及不同使用上下文的需求要求对移动应用界面视觉美学的影响进行调查-“应用”对移动应用的采用和移动忠诚度。在本研究中,通过应用来自环境心理学的Kaplan信息处理模型并将其集成到技术接受模型中来开发概念模型,从而将移动应用程序的视觉美学与移动忠诚度联系起来。使用四个现有应用作为刺激,通过现场实验收集了响应(n = 308)。 PLS结构方程建模的结果表明,整体视觉美学维度与m-忠诚度结果之间存在正相关关系。理论和管理意义进行了讨论。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号