Hidden in Plain Sight

摘要

To listen to some of today's top-management people or to read some of today's popular business books, you would think that the secret to success for your firm is to focus carefully on continually expanding your product line and keeping a careful lead over your competitors. Customers will then gratefully buy your products in large quantities. In Hidden in Plain Sight, Erich Joachimsthaler suggests that this is totally the wrong approach. Basing future plans on your current products and those of your competitors is by nature an inward-looking process and, as such, will constrain your thinking rather than allow the kind of innovation that will take your firm from good to great: "For those unwilling to adopt an outside-in perspective, the future likely holds a fairly linear projection toward certain demise and a predictable downward path into commodity hell" (p. 21).