The deductive frame

摘要

Purpose - The purpose of this paper is to develop a coherent model for small business principals tornunderstand the strategic process and to be able to create and implement strategy for their ownrnbusiness.rnDesign/methodology/approach - Action research (AR) was undertaken to develop a system ofrnquestions, utilising the concepts developed in papers one to four of this series, especially the conceptsrnthat businesses are best understood as complex self-adapting systems rather than cybernetic systems.rnFindings - A model was developed and implemented in approximately 260 businesses. The modelrnutilised the ideas of the strategy scholars but took a Socratic approach rather than a more traditionalrnprescriptive approach. A total of 11 questions were posited to the business principals in a seminarrnseries. The questions were designed to initiate a process of thinking about the business that was bothrndeep and rich enough to allow the phenomena of emergence to occur.rnPractical implications - Hamel has suggested that the strategy discipline should be embarrassedrnby the fact that a subject that is the cornerstone of an entire discipline has no theory of strategyrncreation. Mintzberg suggests that strategy emerges but provided no mechanism for this process. Inrnthis paper the development of a series of questions is described that will allow for the creation of anrnenvironment for emergent strategic processes to occur and small business principals create their ownrnstrategies.rnOriginality/value - Small business principals can now create their own business strategies without the need to understand the wide and often conflicting theories of the strategic process that is found in the strategy literature.