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Predicting Intentions to Return to a Nature Center after an Interpretive Special Event

机译:解释性特殊事件后预测返回自然中心的意图

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With the continued rise in screen media use and growing disconnect between youth and nature, the importance of community nature centers in providing natural experiences is increasingly recognized. Even so, many nature centers struggle to maintain public support and funds necessary for continued operations. One way for nature centers to engender public support and further their fundraising potential is through interpretive special events. This study seeks to understand whether (and how) interpretive outcomes of an interpretive special event relate to visitors' intentions to return to a nature center in the future. The relationship between place attachment and intentions to return was also tested. Results show that affective interpretive outcomes, more than the program-specific outcomes or place attachment, had the strongest effects on intentions to return to the center. This finding was particularly true among new visitors to the nature center. Based on our findings, in addition to providing interpretive messages focused on specific resources, interpretive managers who are interested in increasing repeat visitation to their nature centers should consider placing an even higher priority on programs that create enjoyable and meaningful experiences for visitors.
机译:随着屏幕媒体使用的不断增加以及青年与自然之间的日益疏离,社区自然中心在提供自然体验方面的重要性日益得到认可。即便如此,许多自然中心仍在努力维持公众支持和持续运营所需的资金。自然中心获得公众支持并进一步提高其筹集资金潜力的一种方法是通过解释性的特别活动。这项研究旨在了解解释性特殊事件的解释结果(以及如何)是否与访客将来返回自然中心的意图有关。还测试了场所依恋与返回意愿之间的关系。结果表明,情感性的解释性结果对返回中心的意图的影响最大,而不是针对特定计划的结果或地点依恋。这一发现在自然中心的新访客中尤其如此。根据我们的发现,除了提供针对特定资源的解释性消息外,对增加重复访问其自然中心感兴趣的解释性管理人员还应考虑将那些为访问者创造愉快和有意义的体验的计划放在更高的优先级。

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