The beginning or the end? iPad Pro 9.7 + Apple Pencil: A Case Study of User Engagement

摘要

The purpose of this study was to investigate the impact of the iPad Pro 9.7 + Apple Pencil on user engagement. A mixed method research design was used for this project which included a retrospective analysis of user log data and an end user survey. The iPad Pro 9.7 + Apple Pencil distribution in the fall of 2016 demonstrated significantly higher end user engagement than did previous models of iPad throughout the fall of 2016. End of semester comparisons of user engagement with the iPad Pro 9.7 + Apple Pencil®, compared to other iPad® models, was significantly higher in 2016 (p<0.05), 2015 (0.05), and 2014 (p > 0.05).