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Evaluating E-Business Leadership and its Links to Firm Performance

机译:评估电子商务领导力及其与公司绩效的联系

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摘要

Electronic business (e-business) has been popularly lauded as "new economy. " As a result, firms are prompted to invest heavily in e-business related activities such as supplier/procurement and online exchanges. Whether the investments have actually paid off for the firms remain largely unknown. Using the data on the top 100 e-business leaders compiled by InternetWeek, the leaders are compared with their comparable counterparts in terms of profitability and cost in both the short-run and long-run. It is found that while the leaders have superior performance based on most of the profitability measurements, such superiority is not observed when cost measurements are used. Based on the findings, managerial implications are offered accordingly.
机译:电子商务(e-business)已被广泛誉为“新经济”。因此,促使公司在与电子商务相关的活动(如供应商/采购和在线交流)上投入大量资金。这些投资是否真正为这些公司带来了回报,目前仍不得而知。使用InternetWeek汇编的前100名电子商务领导者的数据,就短期和长期的盈利能力和成本而言,将领导者与可比的领导者进行比较。已经发现,尽管领导者在大多数获利能力度量基础上均具有卓越的绩效,但在使用成本度量时却没有观察到这种优势。根据调查结果,可以相应地提供管理方面的建议。

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