With Compact, Double-Duty Camcorders, Matsushita Hopes To Expand Market

摘要

To set itself apart from its competitors in the digital camcorder market, Matsushita Electric Industrial Co., Ltd. is crossing the bounds of conventions. Representative of the company's approach is the NV-EX21, a double-duty digital camera introduced last autumn. The company developed the NV-EX21 to simultaneously provide functions for both moving pictures and still pictures. The product can also be taken apart with one unit for still pictures and the other for moving pictures. In March, the company plans to bring out a smaller and lighter version of camcorders. It will be inexpensive and easy to use.