With Latest Projector, Panasonic Pushes U.S. Sales Through CEDIA

摘要

Starting in mid-December, Matsushita Electric Industrial Co., Ltd. (Panasonic) will bring out the PT-AE500 Casual Theater, a high-definition (HD) LCD home projector system. The company sees this product as a step above conventional home theater systems. Partly for this reason, the company will sell the projector in the United States through dealers belonging to the Custom Electronic Design and Installation Association (CEDIA), an international trade association of companies specializing in planning and installing electronic systems in the home. This sales approach represents a new strategy for Panasonic. So far, the company has sold its conventional home projectors through mass merchandisers. Panasonic plans to expand sales to Europe and Asia outside Japan.