Japanese Suppliers Eye China's Budding Broadcast Market

摘要

China is eager to promote high-definition TV (HDTV). That was evident at BIRTV 2004, the broadcasting exhibition that took place in Beijing from Aug. 25 to 28. The event attracted 390 participating companies. Of those companies, about 119 were from outside China. The Japanese exhibitors emphasized their digital broadcasting equipment, in anticipation of rising demand during the next two to three years. Additionally, about 50,000 visitors attended the show. Those visitors learned that the shift to digital technologies for CATV and satellite broadcasting is fully under way in China. Exhibitors and visitors also learned that early next year, China's broadcasting officials will determine the format for the country's digital terrestrial broadcasting. Meanwhile, China has decided to use digital high-definition video technology in the production and transmission of broadcasts for the Beijing Olympics in 2008.