Panasonic Relies on Lens, 3CCD Expertise to Expand Market Share

摘要

Matsushita Electric Industrial Co., Ltd. (Panasonic) is working hard to increase its share of the digital camcorder market by offering a full lineup of products, each with its own distinctive features. At Photokina 2004, Panasonic will exhibit and demonstrate these products along with its LUMIX digital still camera and D-snap SD multi-camera as it heads into the competitive Christmas sales season. In the fiscal year that ended March 2004, Panasonic developed the NV-GS50, a compact digital camcorder that is even easy to use for small women and the NV-GS70, which is compact but comes with a 3CCD system that provides high-quality images. Both models were global hits. There was a good reason why these two models were so popular, said Akihiro Nakatani, Business Unit Executive, Personal AV Business Unit, Network Business Group, Panasonic AVC Networks Company.