Fujifilm FinePix Digital Cameras Match Film Counterparts

摘要

Digital cameras have evolved from toys and novelties to serious tools for photography. Adding several million pixels was only the first step in this evolution. Deluxe digital cameras now offer almost film-level quality. Fuji Photo Film Co., Ltd. (Fujifilm) developed the world's first digital camera, the DS-1P, in 1988. Ever since then, the company's goal has been to offer digital cameras that deliver photographic prints with quality approaching that of conventional silver halide prints. The company has made the most of its many years of accumulated technologies and expertise in photography. In developing digital cameras, Fujifilm has cultivated many the key devices, like CCDs, which determine image quality. The company's engineering theme is to base its digital cameras on the standards of film photography. Using this idea, and the slogan "If you print your photo, use FinePix," the company has taken the lead in the digital camera market with products emphasizing fine image quality.