Amid Shift to Digital Broadcasts, Prospects for LCD TVs Look Rosy

摘要

Two important trends related to television are now making headway. One is the shift to digital broadcasting. The other is the shift toward thin TVs, especially LCD TVs and plasma display panel (PDP) TVs. The shift toward LCD TVs is especially noteworthy. In Japan, sales of LCD TVs surpassed 1 million units in 2002. Then sales soared another 52 percent to 1.53 million in 2003. Available LCD TVs range in size from 14 to 40 inches. For consumers, an ample variety of models are now available to satisfy many taste_s and lifestyles. The industry has long recognized a link between important televised sports events and demand for TVs. That's why many companies expect robust sales of LCD TVs this year in advance of this summer's Olympics in Athens.