Fujifilm Corp. is pressing ahead with a strategy that raises image-sensitivity in cameras and delivers fine-quality pictures. Features like these, the company believes, can inspire consumers to consider new opportunities for picture-taking. In Western Europe, where markets have matured, Fujifilm hopes to persuade customers who already have one digital camera to buy a second model. For these customers, Fujifilm will emphasize the benefits of its cameras' face-detection functions, which enhance the quality of pictures with people as the subjects. For customers in Eastern Europe, the company will promote lens-unified cameras, or bridge cameras, in which the lens and body join as a single closed unit. Fujifilm's aim is to see its brand further penetrate the market and to underscore the importance of "evolving high sensitivity."
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