Focus on Mid- to High-End Helps Alpine Build Car A/V Business

摘要

By focusing on medium- and high-class products, Alpine Electronics, Inc. is successfully expanding its car audio-video (A/V) business despite a lackluster overall market for aftermarket car A/V products. Steven R. Crawford, General Manager, Alpine Brand Marketing Department, Alpine Electronics, Inc. says the company saw sales in FY2005 increase more than 15 percent in North America, even though the size of the overall North American car audio market declined 10 percent.