Sony Technology Sets BRAVIA, Grand WEGA TVs Apart

摘要

Consumers in the U.S. market are getting a good look at a new brand of products from a familiar company. The company these days is marketing LCD TVs under the BRAVIA brand, which stands for Best Resolution Audio Visual Integrated Architecture. The company introduced the brand in September 2005. Meanwhile, Sony projection TVs continue to reach the market under the Grand WEGA label. BRAVIA represents a new step forward for Sony's LCD TV business. The brand is beginning to percolate into the U.S. market, and is making a strong showing in sales. The company is shipping BRAVIA sets to mass retailers who handle consumer electronics.