Clarion Focuses on Multimedia, Aims for 15% Sales Increase

摘要

Through promotions, training, and a focus on multimedia features, Clarion Co., Ltd. is looking to increase sales by 15 percent this year compared to last year's sales.rnClarion markets multimedia car navigation systems, audio/visual (A/V) equipment in coordination with other multimedia products on the global aftermarket.rnSales of multimedia products have started with North America as the center of sales of both navigation systems and A/V centers, the core multimedia markets, says Hiroshi Watanabe, Department Manager, Overseas Aftermarket Sales Department, Sales & Marketing Division at Clarion. However, "prices for A/V equipment are falling and price competition has been intensifying in the personal navigation device (PND) market, which has been exploding," says Watanabe.