Brisk On-Line Sales of TVs Pose Risk to European Retailers

摘要

Europe has the potential to become the world's largest market for flat-panel TVs, according to various consumer electronics industry forecasts. The total population of the 25 European Union countries is 460 million, which is 3.6 times that of Japan and 56 percent larger than that of the United States. Although Eastern Europe is still behind Western Europe in its economic development, Europe's living standards overall are high. Therefore, as Europeans make the shift from analog to digital TVs, large demand can be expected.