Panasonic Musters Full Lineup To Spark Sales In Dim U.s. Market

摘要

In the United States, the business downturn triggered by the subprime loan crisis has cast a shadow over consumer buying en- thusiasm. Against this backdrop, Japanese manufacturers of audio-video (A/V) equipment are focusing on high-end products, such as home theater products with high added values. At the Custom Electronic Design & Installation Association (CEDIA) exposition, the largest custom installation business show in North America, Japanese manufacturers differentiated themselves from their non-Japanese rivals by highlighting high-end systems. In anticipation of this show, which took place in Denver, Colorado from September 3 to 7, Japanese manufacturers described strategies for the latter half of the fiscal year.