Onkyo Bolsters Overseas Sales With Waves Of New A/v Sets

摘要

As a global strategy, Onkyo Corp. focuses on audio-video (A/V) receivers. However, it does adopt re-gional strategies for other products. In the second half of 2008, the company is strengthening sales outside Japan for its 6 Series A/V receivers. It has released a succession of 6 Series models since this spring. The series is a follow-up to the 5 Series that Onkyo introduced in 2007. That series was one of the first A/V receiver lines to support the High-Definition Multimedia Interface (HDMI) 1.3a specification. The 5 Series became a hit in different parts of the world. Now, with the release of the 6 Series, Onkyo aims to broaden its market share.