Sony Puts HD at Core of New Video Workflows

摘要

With the theme "HDNA - Create Your Story-," Sony Corp. promoted wider use of HD equipment, which has entered the phase of actual installation. Sony introduced examples of installation to major broadcast stations and churches and promoted its track record in HD-related equipment. Sony has used "HDNA" since the latter half of 2007 in the United States in catchphrases for a wide range of products from consumer to industrial equipment. "Sony has made continuous efforts to promote widespread use of HD equipment as an only company with HD as its DNA," says Sony. In the press conference at NAB 2008, Sony emphasized that HD equipment is actually installed and used in the broadcast and industrial markets in the United States. In each scene of video production, including news production, digital cinema, live production and event production, installation of HD equipment as systems is at last gathering steam. Sony emphasized Sony's track record.