JVC Pushes HDD Camcorders in Line with Market Shift

摘要

Victor Co. of Japan, Ltd. (JVC) focus-es on Everio hard disc drive camcorders in its camcorder promotions. JVC sees an opportunity to enhance its position in the field as camcorder users shift to high-definition (HD) models and as hard disc drive camcorders gain on competing camcorder technologies. The company will offer new products in hopes of expanding the demand base and galvanizing the market. Nobuo Hori, Associate Director, Camcorder Category, describes the development of the company's camcorder business in the changing market.