Pioneer Corporation has established a subsidiary in India in a bid to take advantage of the country's bustling economy and growing consumer market. The Pioneer India Electronics Private Ltd. was expected to start its operations this month with an initial workforce of 20 employees. Pioneer has already established a representative office in India as early as 2005, and has conducted since then extensive market research that led to the establishment of a local subsidiary. The company has infused 160 million Indian rupees (US$3.20 million) for the sales subsidiary, which will be located in the city of Gurgaon in the Indian capital of Delhi. The subsidiary will promote the marketing, sales and after-sales service of the company's car electronics business.
展开▼
