Toshiba Strengthens Grip in Emerging Markets

摘要

For its TV business, Toshiba Corp. has been strengthening its strategies in the Southeast Asian region. The company will begin introducing this year new models specifically designed for the emerging markets, as the company aims to improve its presence in the region. In particular, Toshiba intends to increase its share of the TV market, which is presently about 10 percent, to 20 percent in FY2011, with sales of 1.2 million units.