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INCREASING USER ACCEPTANCE OF TECHNICAL INFORMATION IN CROSS-CULTURAL COMMUNICATION

机译:在跨文化交流中增加用户对技术信息的接受程度

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摘要

A significant problem in technical communication is persuading the user that the information is accurate, valid, and useful. All too often, technical communicators treat users as members of their own culture. When authors do consider cultural issues, they often focus on matters such as vocabulary, visuals, and organization. Other strategies, however, can be useful in gaining acceptance of technical information in cross-cultural situations. For example, the communication theory of compliance-gaining offers suggestions for how the technical communicators can adapt the text to enhance user acceptance when communicating to members of their own culture as well as when communicating across cultures. Communicators can use promises, threats, demonstrate positive and negative outcomes, extend friendliness, etc., to develop the text. In this article, I will explain several compliance-gaining strategies authors can use, identify rhetorical strategies they can combine with compliance-gaining strategies, show how these strategies can be effective in a cross-cultural environment by comparing the strategies in two sample cultures, and analyze a brief sample.
机译:技术交流中的一个重要问题是说服用户该信息是准确,有效和有用的。技术交流者经常将用户视为自己文化的成员。当作者确实考虑文化问题时,他们通常专注于词汇,视觉和组织等问题。但是,在跨文化的情况下,其他策略也可能有助于获得技术信息的接受。例如,合规获取的传播理论为技术传播者如何与他们自己的文化成员交流以及跨文化交流时如何改编文本以增强用户的接受度提供了建议。沟通者可以使用诺言,威胁,展示积极和消极的结果,扩大友善度等来编写文本。在本文中,我将解释作者可以使用的几种合规获取策略,确定可以与合规获取策略结合的修辞策略,通过比较两种样本文化中的策略,展示这些策略如何在跨文化环境中有效,并分析一个简短的样本。

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