RELATIONSHIP BETWEEN INNOVATION AND PROFESSIONAL COMMUNICATION IN THE 'CREATIVE' ECONOMY

摘要

We evaluate 45 jobs professional communicators might occupy. Specifically, we examine the impact of creativity on careers that may become more or less easily outsourced domestically or offshore in the future. We are unable to find any particular relationship between creativity, per se, and job security. Instead, we find that people with knowledge of the processes required for innovation are more valued by industry than those recognized as creative. We suggest that to be prepared for the evolution of the global economy, technical communicators and their educators should understand "innovation" in its formal context and be able to apply that knowledge in their workplaces and classrooms.