Constructing a Cultural Logic From a Swedish Context

摘要

Cultural logics reveal a culture’s way of reasoning or a belief system. When paired with International Patient Experience Design (I-PXD), cultural logics provide insight into cultural contexts to help health and medical communicators design, test, and shape health and medical information across complex, dynamic international contexts. Using a Swedish context, I demonstrate the cultural logic-I-PXD interplay to construct a cultural logic. The process I highlight reveals how a paired cultural logic-I-PXD approach can provide a method to reveal cultural assumptions, expectations, and dynamics that can inform the design and testing of health and medical information in international contexts.