机译:当象征主义超越质量:唯物主义者的消费者在面对奢侈品牌时无视产品质量
Univ Geneva, Fac Psychol & Educ Sci FPSE, Methodol & Data Anal Res Grp, Geneva, Switzerland|Univ Geneva, Dept Psychol, Pont dArve 40, CH-1205 Geneva, Switzerland|Swiss Ctr Affect Sci, Geneva, Switzerland|Distance Learning Univ Switzerland, Sierre, Switzerland;
Univ Geneva, Dept Psychol, Pont dArve 40, CH-1205 Geneva, Switzerland|Swiss Ctr Affect Sci, Geneva, Switzerland;
Univ Geneva, Fac Psychol & Educ Sci FPSE, Methodol & Data Anal Res Grp, Geneva, Switzerland|Univ Geneva, Dept Psychol, Pont dArve 40, CH-1205 Geneva, Switzerland|Distance Learning Univ Switzerland, Sierre, Switzerland;
Univ Geneva, Dept Psychol, Pont dArve 40, CH-1205 Geneva, Switzerland|Swiss Ctr Affect Sci, Geneva, Switzerland;
Consumer psychology; Materialism; Luxury; Brand; Quality;
机译:品牌意识-食品商店品牌中的品牌质量推断和消费者对风险的感知。
机译:消费品包装质量对消费满意度,品牌认知度,消费者投资和行为的影响
机译:在线销售奢侈品:质量标签对品牌的风险感知,购买意愿和态度的影响
机译:产品质量,便利和品牌忠诚度:对银色女王青少年消费者的案例研究
机译:品牌起源和消费者对与质量相关的服装产品属性的看法。
机译:将产品与奢侈品牌标签相关联可调节神经奖赏处理并支持唯物主义者的选择
机译:影响生活方式,群体偏好,感知品牌奢侈品和产品质量迈向消费者支付意愿(玛琅的消费者iPhone研究)