The Upside of Irrationality: The Unexpected Benefits of Defying Logic

摘要

People like to think of themselves as objective. They pride themselves on decisions based on reason. This notion of rationality is so engrained it is even one of the fundamental assumptions of economic theory. Yet conventional economics fail to adequately explain flawed decision making; why individuals, business, and government organizations regularly make sub-optimal, counterproductive, even outright dangerous decisions.