Executive summary of 'Perceived health and taste ambivalence in food consumption'

摘要

This summary has been provided to allow managers and executives a rapid appreciation of the content of this article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefits of the material present. Successful marketing of food items demands considerable understanding of the intricate relationship between consumers and products. Such knowledge is essential if marketers are to effectively influence consumer choices.