Executive summary of 'When face engulfs the field: differential effects of visual quality levels in print ads'

摘要

This summary has been provided to allow managers and executives a rapid appreciation of the content of this article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefits of the material present. The impact and effectiveness of print advertising has been subjected to considerable research attention. A common finding within this work is that consumer appreciation and trust is greater toward stimuli which they find visually easier to process.