首页>
外文期刊>Journal of Consumer Marketing
>Executive summary of 'Boundary conditions to the effect of fluency and comprehension on AAD when targeting hispanics vs whites with single meaning vs polysemous slogans'
【24h】
Executive summary of 'Boundary conditions to the effect of fluency and comprehension on AAD when targeting hispanics vs whites with single meaning vs polysemous slogans'
This summary has been provided to allow managers and executives a rapid appreciation of the content of the article. Those with a particular interest in the topic covered may then read the article in toto to take advantage of the more comprehensive description of the research undertaken and its results to get the full benefit of the material present.
展开▼