Determinants influencing conservation behaviour: Perceptions ofn Vietnamese consumers

摘要

Environmental degradation is one of the most serious issues impacting our lives and those of future generations. In this respect, several studies on pro-environmental behaviour have investigated the attitude-behaviour relationship of consumers. This study builds on previous models and examines the influence of four relevant determinants, i.e. consumers' perceptions associated with environmental concern, ecological effect, perceived consumer effectiveness (PCE) and moral obligation on their pro-e