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Playing With Empowerment: The Half the Sky Movement, Female-Facebook-Gamers, and Neoliberal Development

机译:增强能力:半边天运动,女性Facebook游戏玩家和新自由主义发展

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This study analyzes how the Half the Sky Movement uses the concept of women's empowerment to engage female social gamers in a neoliberal development project that turns leisure time into development labor. While the Facebook game has successfully garnered global attention from mainstream media, celebrity endorsements, and impressive public participation, this study argues that it problematically reinforces a dominant approach to development at odds with a feminist understanding of gender and empowerment. Through active design choices, the organization has worked to create a gendered, social media game space that prioritizes individual financial empowerment and monetary aid.
机译:这项研究分析了“半边天运动”如何利用赋予妇女权力的概念来使女性社交游戏玩家参与新自由主义发展项目,该项目将休闲时间转变为发展劳动。尽管Facebook游戏已经成功地获得了主流媒体,名人的认可和令人印象深刻的公众参与的全球关注,但这项研究认为,它与女性主义对性别和赋权的理解相矛盾地强化了主导性发展方法。通过积极的设计选择,该组织致力于创建一个性别平等的社交媒体游戏空间,该空间优先考虑个人的财务授权和金钱援助。

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