>In the “Health 2.0” era, digital media has altered how health care is conducted and how patients c'/> Making the Virtual Rounds: The Use of Blogs by Health-Care Professionals
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Making the Virtual Rounds: The Use of Blogs by Health-Care Professionals

机译:进行虚拟回合:卫生保健专业人员对博客的使用

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>In the “Health 2.0” era, digital media has altered how health care is conducted and how patients consume medical information. This article explores the reasons why health-care professionals create their own blogs and how they use blogging as a component of their work. We examine interviews with medical bloggers (n = 83) featured on “Grand Rounds,” a weekly medical blog forum or “carnival,” to interpret the ways in which blogging is incorporated into their everyday lives. In performing a qualitative thematic analysis, we develop five themes that help capture what blogs mean to these health-care practitioners. The uses of blogs speak to articulating and reestablishing a professional reputation, connecting with patients informally, writing for therapeutic reasons, negotiating institutional constraints, and promoting community and health-care reform.
机译: >在“健康”中在2.0英寸时代,数字媒体已经改变了医疗保健的实施方式以及患者使用医疗信息的方式。本文探讨了医疗保健专业人员创建自己的博客的原因以及他们如何将博客作为工作的一部分。我们研究了每周一次医学博客论坛或“狂欢节”“大回合”中对医学博客作者的采访( n = 83),以解释博客如何融入他们的日常生活。在进行定性主题分析时,我们开发了五个主题,这些主题有助于捕获博客对这些医疗保健从业者的意义。博客的使用可以表达和建立专业声誉,与患者进行非正式的联系,出于治疗的原因撰写文章,就机构限制进行谈判,并促进社区和医疗改革。

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