Strategy maps: a step-by-step guide to measuring, managing and communicating the plan

摘要

The abstract and complex nature of business strategy makes strategies difficult to describe and communicate. Strategy mapping is an approach that can help organizations overcome this difficulty by allowing the user to describe and depict the organizational strategy in a picture format. This facilitates better top-down communication, which tends to enhance employees' understanding and awareness of strategy and allows for better execution and measurement of strategy.