New developments in global consumer behavior and marketing strategy: Introduction to the special issue

Michel Laroche; Guest Editor

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New developments in global consumer behavior and marketing strategy: Introduction to the special issue

机译：全球消费者行为和营销策略的新发展：特刊简介

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This special issue of the Journal of Business Research features ten articles selected from the papers presented during the seventh meeting of the Royal Bank International Research Seminar which took place in Montreal (Canada), September 22-24,2011. The papers cover topics relating to new developments in online research, acculturation/socialization research, research methodology, and marketing strategy.

机译：本期《商业研究期刊》的特色是从2011年9月22日至24日在加拿大蒙特利尔举行的皇家银行国际研究研讨会第七次会议上发表的论文中选出的十篇文章。这些论文涵盖与在线研究，文化适应/社会化研究，研究方法和营销策略的新发展有关的主题。

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《Journal of Business Research》 |2014年第3期|225-227|共3页
作者
Michel Laroche; Guest Editor;
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作者单位

Royal Bank Distinguished Professor of Marketing, Department of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montreal, H3G 1 M8 Quebec, Canada;

Royal Bank Distinguished Professor of Marketing, Department of Marketing, John Molson School of Business, Concordia University, 1455 de Maisonneuve West, Montreal, H3G 1 M8 Quebec, Canada;

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正文语种 eng
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关键词
Global online research; Acculturation/socialization research; Research methodology; Global marketing strategy;

机译：全球在线研究;适应/社会化研究;研究方法论;全球营销策略;
入库时间 2022-08-17 23:39:02

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1. Advances in internet consumer behavior and marketing strategy: Introduction to the special issue [J] . Michel Laroche Journal of Business Research . 2010,第9a10期

机译：互联网消费者行为和营销策略方面的进展：特刊简介
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机译：互联网对营销的影响：JBR特刊“网络营销-行为，策略和实践以及公共政策”简介
3. Globalization and marketing strategies: Introduction to the Shanghai special issue [J] . Laroche Michel, Teng Lefa Journal of Business Research . 2015,第3期

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4. Consumers, Their Behavior, and How to Win Them Over: An Exercise in Consumer Behavior and Marketing Strategy [C] . Randall Brown Annual Meeting of the Western Decision Sciences Institute . 2015

机译：消费者，他们的行为，以及如何赢得它们：在消费者行为和营销策略中的运动
5. Strategies for students with behavioral issues prior to referral for special education assessment. [D] . Vallejos, Antoinette Martinez. 2010

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7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

New developments in global consumer behavior and marketing strategy: Introduction to the special issue

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