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Impoverished consumers, Catholic social teaching, and distributive justice

机译:贫困的消费者,天主教的社会教学和分配正义

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Consistent with the goals of the special issue of Journal of Business Research, this paper examines the 1986 pastoral letter of the U.S. Catholic bishops titled, Economic Justice for All, and its impact on marketing practice for the last 25 years. The brief literature review places this text within the larger context of Catholic Social Teaching and marketing practice, teasing out four testable propositions for examining social and distributive justice. The evidence presented from a variety of secondary sources reveals a lack of sustained progress to meet the goals inherent in the bishops' appeal. To advance their arguments, modifications to the ways marketers are educated, incentivized, and reviewed are posited, with a final secular way of considering these principles.
机译:与《商业研究杂志》特刊的目标一致,本文研究了1986年美国天主教主教的牧师信,标题为《全民经济正义》及其在过去25年中对营销实践的影响。简短的文献综述将这段文字放在了天主教社会教学和市场营销实践的更大范围内,并提出了四个可检验的命题来研究社会正义和分配正义。来自各种次要来源的证据表明,在实现主教呼吁中固有的目标方面缺乏持续的进步。为了提出自己的观点,提出了对营销人员的教育,激励和审查方式的修改,并提出了考虑这些原则的最终世俗方式。

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