机译:回复丹特和拉普卡,霍尼卡特和特伦,马尔霍特拉,乌斯莱和恩杜比西,拉普拉卡和伍德赛德的评论,主题为“企业营销理论,研究和策略的实质:《企业对企业营销杂志》的贡献”
Department of Management and Marketing, Virginia State University,;
Zicklin School of Business, City University of New York,;
Institute for the Study of Business Markets, Smeal College of Business, Pennsylvania State University,;
Journal of Business-to-Business Marketing; theoretical approaches; cross-country research collaboration; buyer-seller interactions; sense-making perspective;
机译:Lichtenthal,Mummananeni和Wilson的评论“企业营销理论,研究和策略的本质:企业对企业营销期刊的贡献”
机译:Lichtenthal,Mumlananeni和Wilson的评论“企业营销理论,研究和策略的实质:《企业对企业营销杂志》的贡献”:通过扩大买卖双方的角色而发生的范式转变和前景
机译:企业营销理论,研究和策略的精髓:《企业对企业营销杂志》的贡献
机译:对“企业对企业营销教科书:比较评论”评论的回复